And the Gloves Come Off: Redbox has Competition Groveling for Business

There’s a refrigerator-sized vending machine that has both traditional movie-rental chains and movie studios seeing red—both literally and figuratively. I’m referring, of course, to Redbox. And it’s Redbox, with its 15,000-plus machines (yes, they’re red) and $1 movie rentals, that’s posing the biggest threat to the traditional movie-rental chains like Hollywood Video and Blockbuster since the online rental giant Netflix hit the scene.

Here’s how it works. You simply pick out a movie using the machine’s touch-screen monitor, swipe your credit card, and take your movie from the contraption’s dispensing slot. Read more of this post